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Drawing upon the social cognitive and customer engagement theories, the purpose of this paper is to investigate how individuals’ simple follow, purely aiming for information but with little contribution, could affect fans behavior and make them engage in company social network (CSN). The study identifies the impact of personal motivators (follower participation motivation), environmental antecedents (perception of information quality) and individual behavior (fan engagement behavior and stickiness) on CSNs and examines the interaction relationship between the follower participation motivation and perception of information quality.

Data collected from 392 valid questionnaires from WeChat Official Account users were analyzed by structural equation modeling.

Personal factor such as follower participation motivation (intrinsic and extrinsic motivator) was found to be significant predictor of fan engagement behavior. Environmental factor (perception of information quality: perceived usefulness as well as perceived entertainment) was a significant factor in determining followers’ proclivity to engage in CNSs. One significant interaction effect was found: the effect of perceived entertainment on fan engagement behavior was manifested to a greater extent when followers’ participation aimed for intrinsic motivator. The second interaction effect, between the extrinsic motivator and perceived usefulness, was also found to be statistically significant.

This study enriches and extends the studies on the theories of customer engagement and social cognitive theory. It applies the above theories to CSNs and advances CSNs research by taking into consideration both personal and environmental factors (follower participation motivation and perception of information quality), and the interaction effects of the two on individual behavior.

Live streaming commerce, a new form of social commerce where firms integrate with broadcasters, community members and customers in live chat rooms for real-time interaction to help sell products, has become increasingly popular. However, factors that impact the success of live streaming commerce are not fully explored. The purpose of this study is to examine these factors by exploring the relationships among customer trust (i.e., trust in broadcasters, community members, and products) and customer engagement, and the mediating role of swift guanxi.

The authors surveyed 422 customers who have watched Taobao Live, one of the largest live streaming commerce sites in China, and used their questionnaires to test the research model employing partial least squares modeling.

The authors’ results indicate that trust in broadcasters has a positive effect on trust in products and community members, which positively influences trust in products. Additionally, swift guanxi has a fully mediating effect on the relationship between customers' trust in broadcasters and customer engagement.

First, from the theoretical perspective, this study comprehensively identifies three types of trust, explores the transfer relationships among trust in broadcasters, community members, and products based on Trust Transfer Theory. In addition, this study examines the mediating influence of swift guanxi on the relationship between customer trust and engagement. Second, from the managerial perspective, the study provides insights to help broadcasters and practitioners use live streaming to facilitate shopping.

This paper aims to help hosts or service providers of sharing economy-based accommodation (SEA) to attract new customers and retain existing customers by exploring the antecedents and outcomes of customers’ participation intention.

A questionnaire-based empirical study was conducted to explore the proposed relationships in SEA. Partial least squares modeling with SmartPLS was used to estimate the model and interpret the results.

The study shows that personal factors (utilitarian and hedonic motivation) positively influence customers’ participation intention. The relationship between environmental stimuli (perceived information fit-to-task and perceived visual appeal) and participation intention is negatively moderated by hedonic motivation. Furthermore, the results suggest a positive effect of participation intention on customer engagement behavior and the partial mediating role of experience evaluation.

This paper provides industry practitioners of SEA with valuable insights on attracting new customers and retaining regular customers. First, they can distinguish customers in terms of motivation and provide information based on their requirements. Second, they can encourage customers to evaluate their experience and provide feedback, which would help in promoting the accommodation and service and building a long-term and harmonious relationship with the customers.

This study first investigates the interaction effect of personal motivation and environmental stimuli on participation intention in SEA. It further examines the influence of participation intention on customer engagement behavior and the mediating role of experience evaluation.

本论文旨在帮助SEA(共享经济住宿)的民宿老板或服务提供者, 通过探索顾客参与和契合的影响因子和反应变量, 来吸引新顾客以及保留老顾客。

本论文采用问卷形式实际调研, 探索SEA中的各种假设关系。本论文采用SmartPLS软件, 使用PLS分析法来检验模型以及展示分析结果。

本论文结果表明, 个人因素（功利与享乐需求）正向影响顾客参与。环境因素（感知信息适合和感知视觉吸引）与参与意愿之间被享乐需求负向调节。此外, 结果还表明参与意愿对于顾客契合行为有着正向作用, 以及体验评价的部分中介效应。

本论文为SEA企业从业人员提供如何吸引新顾客以及留住老顾客的宝贵见解。首先, 顾客根据需求和基于他们的需求所提供的信息可进行区分。第二, 企业主应该鼓励顾客评价他们的体验和提供反馈, 从而帮助提高住宿服务以及建立与顾客长期和谐的关系。

本论文首先调研了个人需求和环境刺激对SEA参与意愿的相互作用。其次, 本论文还检验了参与意愿对于顾客契合行为的作用, 以及体验评价的中介效应。

Thriving brand communities are inseparable from engaged members and their word-of-mouth behavior. The purpose of this paper is to investigate which customer experience elevates customer engagement and consequent word-of-mouth intention in online brand communities, and how.

From the perspective of service ecosystem theory, a framework with several hypotheses was proposed. The model was verified with structural equation modeling based on questionnaire data collected from smartphone communities in China.

Empirical results indicate that customer experience promotes community engagement, and further enhances word-of-mouth intention. Furthermore, the mediating effect of community engagement in the relation between customer experience (social support and flow) and word-of-mouth intention has been verified.

This paper informs practitioners about the importance of experience co-creation with community members in brand and community promotion, and provides several implications to encourage more engaged customers with fostering pleasant customer experiences.

This study contributes to the theory of service ecosystem by empirical examination of its several propositions in a brand community context. The paper extends the present theory with the discussion of the mediation effect of community engagement in the continuing value co-creation process.

The purpose of the work reported in this paper is to prepare hybrid pigments fabricated by depositing pigment yellow 12 (PY12) on the surface of silica gel to improve the application performance of the resulting pigments. The particle size distribution, optical properties, thermal stability, water dispersibility and flowability of the pigments with and without silica gel modification were studied.

The hybrid pigments were synthesised with different amount of silica gel. The modified pigments were characterised by Fourier transforms infrared spectroscopy, X-ray diffraction, thermal analysis, scanning electron microscopy and transmission electron microscopy.

The particle size distribution of the modified pigments was found to have been altered significantly. This can be explained by the interaction between pigments and silica gel, which prevented self-aggregation of pigment particles and hence improved the properties of pigments.

Only silica supports and pigment yellow 12 were evaluated. Other pigments could also be studied.

Modification of pigment particles with smaller particle size can increase the efficiency of the modified pigment, in terms of colour shade and tinting strength, due to better particle size distribution.

The paper demonstrates that inorganic core can prevent self-aggregation of pigment particles, and the application properties of such pigment depend on the resulting degree of dispersion of pigment particles.

The aim of the present paper was to investigate the inhibition performance of the OF and/or IM on L360 steel in CO₂/H₂S environments. The pipeline steel surface usually has been pre-treated before using in the oil/gas field, such as by passivation, blackening, and phosphiding. The effectiveness of inhibition can vary because there are many differences between the metal matrix and the treated film.

Imidazoline (IM) was synthesized by using oleic acid and diethylenetriamine, and its composition was verified using Fourier transform infrared spectroscopy. The oxide film (OF) covering a sample of L360 steel was characterized using X-ray diffraction, and its surface morphology was observed using scanning electron microscope. Electrochemical impedance spectroscopy measurements were conducted to study the inhibition performance of IM- and/or OF-covered L360 steel in the CO₂/H₂S environments.

The results show that IM and OF can prevent corrosion on L360 steel in CO₂/H₂S environments, and the synergistic inhibition effect of IM and OF was very evident. A possible model is proposed to explain the synergistic inhibition effect in the CO₂/H₂S environments of IM and OF on L360 steel.

Few reports have concerned the effect of the OF on the inhibitor’s performance, especially in CO₂/H₂S systems. The aim of the present study was to investigate the inhibition performance of the OF and/or IM on L360 steel in CO₂/H₂S environments. A model is proposed to explain the synergistic inhibition effect mechanism between IM and OF.

This study aims to fabricate a cool phthalocyanine green/TiO₂ composite pigment (PGT) with high near-infrared (NIR) reflectance, good color performance and good heat-shielding performance under sunlight and infrared irradiation.

With the help of anionic and cationic polyelectrolytes, the PGT composite pigment was prepared using a layer-by-layer assembly method under wet ball milling. Based on the light reflectance properties and color performance tested by ultraviolet-visible-NIR spectrophotometer and colorimeter, the preparation conditions were optimized and the properties of PGT pigment with different assembly layers (PGT-1, PGT-3, PGT-5 and PGT-7) were compared. In addition, their heat-shielding performance was evaluated and compared by temperature rise value for their coating under sunlight and infrared irradiation.

The PGT pigment had a core/shell structure, and the PG thickness increased with the self-assembly layers, which made the PGT-3 and PGT-7 pigment show higher color purity and saturation than PGT-1 pigment. In addition, the PGT-3 and PGT-7 pigment showed 11%–16% lower light reflectance in the visible region. However, their light reflectance in the NIR region was similar. Under infrared irradiation the PGT-5 and PGT-7 pigment coating showed 1.1°C–3.4°C and 1.3°C–4.7°C lower temperature rise value than PGT-1 pigment coating and physical mixture pigment coating, respectively. And under sunlight the PGT-3 pigment coating showed 1.5–2.6°C lower temperature rise value than the physical mixture pigment coating.

The layer-by-layer assembling makes the core/shell PGT composite pigment possess low visible light reflectance, high NIR reflectance and good heat-shielding performance.

In recent years, China's marine industry has maintained rapid growth in general, and marine-related economic activities have continued to improve. The purpose of this research is to analyze the basic situation of China's marine economy development, identify the problems therein, forecast development trends and propose policy recommendations accordingly.

This research conducts a comprehensive and detailed analysis of the development of China's marine economy with rich data in diversified aspects. The current situation of China's marine economy development is analyzed from the perspective of scale and structure, and the external and internal development environment of China's marine economy is discussed. With the application of measurement and prediction method such as trend extrapolation, exponential smoothing, grey forecasting and neural network method, the future situation of China's marine economy development is forecasted.

In a complex environment where uncertainties at home and abroad have increased significantly, China's marine economy development suffers tremendous downward pressure in recent years. As China has achieved major achievements in the prevention and control of the COVID-19 epidemic, the marine economy development will gradually return to normal. It is estimated that the gross marine production value in 2022 will exceed 10 trillion yuan. China's marine economy will continue to maintain a steady growth trend in the future, and its development prospects will remain promising.

This research explores the current situation and trends of China's marine economy development and puts forward policy recommendations to promote the steady and health development of China's marine economy accordingly.

The purpose of this article is to analyze the optimization process in depth, elaborating on the components of the entire process and the techniques used. Researchers have been drawn to the expanding trend of optimization since the turn of the century. The rate of research can be used to measure the progress and increase of this optimization procedure. This study is phenomenal to understand the optimization process and different algorithms in addition to their application by keeping in mind the current computational power that has increased the implementation for several engineering applications.

Two-dimensional analysis has been carried out for the optimization process and its approaches to addressing optimization problems, i.e. computational power has increased the implementation. The first section focuses on a thorough examination of the optimization process, its objectives and the development of processes. Second, techniques of the optimization process have been evaluated, as well as some new ones that have emerged to overcome the above-mentioned problems.

This paper provided detailed knowledge of optimization, several approaches and their applications in civil engineering, i.e. structural, geotechnical, hydraulic, transportation and many more. This research provided tremendous emerging techniques, where the lack of exploratory studies is to be approached soon.

Optimization processes have been studied for a very long time, in engineering, but the current computational power has increased the implementation for several engineering applications. Besides that, different techniques and their prediction modes often require high computational strength, such parameters can be mitigated with the use of different techniques to reduce computational cost and increase accuracy.

The purpose of this paper is to explore how consumers’ socialization influences soft drink consumption behavior in Pakistan. Since consumer socialization has long been considered but it is important to understand whether the extent of consumer socialization in terms of soft drink consumption influences consumer behavior by taking into consideration consumer cohorts.

The quantitative research is based on consumer survey method by using Likert scale questionnaire. Convenience sampling technique with a sample size of 637 is used. Data are analyzed by using cronbach α, ANOVA, correlation and multiple regressions.

Overall, the findings maintain the impact of consumer socialization on soft drink consumption. Such influence of consumer socialization through social media, cultural groups and social groups encourages soft drink socialization behavior. Additionally there is also an evidence of mediating role of consumer generational behavior in soft drink consumption.

The results of this paper extend knowledge of how consumer socialization affects soft drink consumption behavior and provide important insights into how consumer cohorts should be targeted. The Chosen research approach is a limitation of the study.

The results are of value to academic researchers, soft drink industry practitioners in a way that it will help them to portray marketing and advertising activities by taking into consideration consumer cohorts behavior.

This paper addresses an untapped issue on how cohorts socialization at different social setting impact on consumer soft drink consumption behavior.

This paper fulfills a recognized need to study soft drink socialization in terms of cohort’s behavior.